Trends Report

A Recipe For Mobile App Success

Market, Engage, And Manage Mobile App Performance To Drive Business Outcomes

September 22nd, 2016
JW
Jennifer Wise
With contributors:
Martin Gill , Stephanie Liu , Michael Facemire , Laura Naparstek , Jaclyn Galan , Peter Harrison

Summary

Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a captive audience will lead to disappointing results. To succeed in the overcrowded app market today, eBusiness and channel strategy professionals have to be sure to first market the app they've created, provide a high-quality experience, and then focus on setting meaningful key performance indicators to measure for their brand.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.