Summary
Too often, apps launch into the app store, and eBusiness and channel strategy professionals start to measure metrics like downloads to gauge success. But just launching an app and hoping it finds a captive audience will lead to disappointing results. To succeed in the overcrowded app market today, eBusiness and channel strategy professionals have to be sure to first market the app they've created, provide a high-quality experience, and then focus on setting meaningful key performance indicators to measure for their brand.
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