Trends Report

Accelerate Disruption With The Business Innovation Canvas

Unlock Your Company's Hidden Potential For Disruptive Innovation And New Revenue Growth

March 2nd, 2018
Nigel Fenwick
With contributors:
Pascal Matzke , James McQuivey, PhD , Julie Ask , Annika Gunderson , Kara Hartig


To disrupt your business, you need to think like a startup. But that's easier said than done. This report introduces you to Forrester's Business Innovation Canvas. Forrester designed this framework to help CMOs and CIOs develop a more disruptive customer-obsessed business strategy. Use this framework to help challenge thinking and lead change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.