Trends Report

Accenture's Positioning: High Performance Aspirations With Some Significant Gaps

VPR: IT Services And Outsourcing Providers Summary, Q3 '07

October 11th, 2007
With contributors:
Bradford Holmes , Eric Brown , Daniel Krauss


Accenture fully embraces the business technology (BT) paradigm in its corporate positioning by articulating and marketing a vision of technology-enabled business performance that addresses many of the key business issues of its clients. It sustains the corporate image that it is trying to create — that of a high-performance player — with its own solid financial performance. The company also benefits from the personal relationship networks of its partners, which help drive visibility and trust with both IT and business decision-makers. However, Accenture's positioning around some of its services shows major gaps, particularly when it comes to addressing specific client stakeholder needs and issues.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.