Forrester has been tracking account-based alerts for three years now. While usage has increased, just 24% of online consumers receive any type of alert from their financial provider. What is holding them back? Consumers don't see the value of more financial information from their banks, lenders, or other financial service providers. To move the needle on alerts, financial firms must work hard to provide insights and information through alerts that are a true value-add and not just another way to get the same information that consumers already get online.