Planning Guide Report

Account-Based Marketing: Planning Assumptions 2019

July 30th, 2018

Summary

SiriusDecisions has identified five planning assumptions that should drive the agenda of account-based marketing (ABM) leaders in 2019 and beyond. Team design and specialization will be a central theme for ABM-driven organizations. ABM measurement will become more refined, emphasizing account engagement scoring and differentiated reporting for each use case.

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