Account-Based Marketing: The Digital Toolkit

January 1st, 2018

Summary

With much of the buyer's journey now happening online, account-based marketers must incorporate digital tools into their mix to more effectively reach contacts in target companies. Technology infrastructure is critical to the success of digital account-based strategies, and the right tools help make targeted outreach scalable. Sales account managers can gain increased visibility into contact-level activities from online account-based marketing support.

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