Summary
Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and complementary businesses that also know something about the same customers. Taking a collaborative approach to organizational and customer insight is what Forrester calls adaptive intelligence. But is your company ready to take such an approach? This report helps you determine where you fall on the adaptive intelligence maturity continuum and identify the key areas in which you must invest to evolve.
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