Trends Report

Adobe Wades Waist Deep Into The Commerce Market

Adobe Broadens Its Commerce Partnerships To Deepen The Appeal Of Adobe Experience Manager (AEM) In Commerce Deals

August 7th, 2014
PS
Peter Sheldon
With contributors:
Stephen Powers , Adam Silverman , Zia Daniell Wigder , Rebecca Katz

Summary

Over the past six months, Adobe has been making efforts to become a pivotal and potentially disruptive player in the already mature commerce platform market. At the heart of this strategy lies the Adobe Experience Manager (AEM) product (part of Adobe's digital marketing suite), for which the firm has lofty goals to sell into as many commerce opportunities as possible. Adobe is already seeing some success with a growing number of joint AEM/commerce deals where AEM is positioned to control the delivery of the site experience (what Adobe refers to as "the glass") with a third-party commerce platform filling the commerce-related functionality gaps that AEM cannot fill. This research takes a look at the recent commerce partnership announcements from Adobe and the potential impact that these partnerships will have on the commerce platform landscape and the buying decisions of eBusiness leaders.

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