Trends Report

Adobe's Challenge To Marketers Will Require That They Join Forces With CX Pros

Adobe Summit 2018 Charts The Right Path — But One That Will Need Deeper Customer Centricity For Success

April 10th, 2018
With contributors:
David Truog , Amelia Nickels , Shayna Neuburg


Forrester attended Adobe's 2018 Summit for digital marketers to understand the vendor's vision and product enhancements and how they align with the customer goals for which CX and UX pros advocate. This short report summarizes the event's key announcements, points out the obstacles Forrester believes Adobe and its own customers must overcome to make the vision a reality, and offers advice for CX pros on how to partner with their marketing colleagues to help.

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