Vision Report

Adopt Product Management To Connect Design And Development

Remedy The Design-Development Disconnect With A Triad Model

September 6th, 2019
Jennifer Wise, null
Jennifer Wise
Bill Seguin, null
Bill Seguin
With contributors:
David Truog , Christopher Mines , Andrew Dobak , Kara Hartig


Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). When operating in silos, design and development teams don’t pay enough attention to each other. The siloed model doesn’t yield high-quality software or pleasurable customer experiences. Instead, it drives missed expectations, rushed timelines, and poor-quality software. Read this report to recognize the issues these silos can cause, and learn established product management practices that effectively bring these two disciplines closer together to achieve superior product development and outcomes.

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