Trend Report

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Most Firms Should Drive Repeatable Innovation With Business Strategy

 and  six contributors
Jul 12, 2018

Summary

The most advanced digital businesses, like Kaiser Permanente, become agile platforms for business innovation — rapidly creating and delivering new business value. These customer-obsessed firms use technology to continually deliver exceptional customer experience (CX) and operational excellence. However, most firms can't do this today, as they are caught up in old technologies and ways of working. Read this report to understand Forrester's vision for innovation leaders, especially CIOs — and to learn what your firm must do to develop this capability.

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