Forecast Report

Africa's ICT Forecast Looks Increasingly Cloudy

Understanding The Cloud Computing Opportunities In Africa

February 22nd, 2012
With contributors:
Pascal Matzke , Rachel Brown

Summary

After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually improves, a middle class with disposable income will drive consumer spending — and the increasing availability of high-bandwidth networks will offer tech vendors new growth opportunities related to cloud computing. But Africa is far from a homogeneous whole — so vendor strategies will have to reflect the specific regional and vertical aspects of each distinct market. This document outlines the key drivers for cloud computing in Africa, defines the target segments with the best chances for sustainable growth, and provides a view on the best practices for local go-to-market strategies.

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