Best Practice Report

Agency Recruiting: Six Factors for Success

January 1st, 2018


Growing revenue by building bigger agency networks is a goal of many B2B suppliers. Our six-point framework for developing agency recruitment programs addresses issues agents consider when signing up with new suppliers. Clearly communicating the offering portfolio, agency vision, pricing and incremental benefits will be critical to wooing new agencies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.