Business leaders want the speed of agile to meet pressing requirements for new software. But they are reluctant to transition from the false comfort of traditional, written business cases to iterative funding and value measurement. To scale agile to the enterprise, business cases must evolve from making investment bets to consistently measuring feedback and gauging future investments. This report shows how application development and delivery (AD&D) pros can work with finance and other executives to build effective methods for assessing and prioritizing software investments.