Agile Marketing Product Owner

The agile marketing product owner is the domain expert for the product/work output of an agile marketing team or teams and acts as the bridge between execution teams and strategic leaders and other stakeholders across the organization. This role establishes the goals, strategy, and vision for the “product” or work output of an agile team, sets priorities and provides guidance and clarity for the rest of the team to ensure that what it delivers meets customer needs and aligns with business goals. This role typically reports to the leader of a marketing team (e.g., content marketing, demand center). This B2B Role Profile provides a job description, key responsibilities, and competencies for an agile marketing product owner.