Summary
Generative AI (genAI) continues to reshape enterprise AI agendas in North America, Europe, and Asia Pacific (APAC). Globally, firms report modest genAI investments, but there are regional differences in use cases, challenges, and perceived impact. Employees remain motivated to use AI, but training and confidence levels vary by region. This report uses data from Forrester’s State Of AI Survey, 2025 to surface similarities and differences in AI investment, adoption, and impact on enterprises in North America, Europe, and Asia Pacific.
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