In a mysterious, fictional world, AI could autonomously generate and deploy perfectly designed and analyzed software in perfectly optimized machine code without human instruction — and destroy the market for all business applications, development platforms, software components, development tools, programming languages, and tech jobs in the process. With today’s technology, this is absurd. But the assumption that an AI-enhanced status quo will just continue is also naïve. The reality: a future of application generation (AppGen) platforms. This report summarizes the emerging AppGen category, its current and future impact on software development, and tells you how to embrace it.