Best Practice Report

AI Will Reshape How B2B Customer Service Affects Value For Customers

 and  six contributors
Jan 22, 2026

Summary

Adopting AI helps B2B customer service teams automate tasks, personalize interactions, and scale customer experiences in ways that positively influence their perceptions of value. Using AI today in practical ways also ensures support agents and engineers can take on new roles, adapt with new skills, and handle the changes AI is driving more effectively. In this report, we outline five strategies for successfully deploying AI to enhance customer service interactions.

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