Trends Report

Alibaba Invites Brands To Run On ABOS, Its Alibaba Business Operating System

January 22nd, 2020

Summary

The Forrester team attended the Alibaba ONE Business Conference on December 18, 2019 in Hangzhou. The conference focused on how Alibaba enables brands’ business growth with its digital ecosystem, which combines data, technology, and business methodologies. Alibaba has wrapped these tools, methods, and capabilities together under the name of ABOS (Alibaba Business Operating System). ABOS powers brands in three key areas to drive growth: customer acquisition, product innovation, and organizational digitalization. Brands across industries like fashion and apparel, fast-moving consumer goods (FMCG), consumer electronics, and home decoration that have already adopted ABOS shared their early successes.

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