Trends Report

Alibaba Invites Brands To Run On ABOS, Its Alibaba Business Operating System

January 22nd, 2020


The Forrester team attended the Alibaba ONE Business Conference on December 18, 2019 in Hangzhou. The conference focused on how Alibaba enables brands’ business growth with its digital ecosystem, which combines data, technology, and business methodologies. Alibaba has wrapped these tools, methods, and capabilities together under the name of ABOS (Alibaba Business Operating System). ABOS powers brands in three key areas to drive growth: customer acquisition, product innovation, and organizational digitalization. Brands across industries like fashion and apparel, fast-moving consumer goods (FMCG), consumer electronics, and home decoration that have already adopted ABOS shared their early successes.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.