Best Practice Report

Align EA To Stakeholder Needs And Outcomes — 2020

Business Case: The EA Practice Playbook

August 31st, 2020
With contributors:
Gene Leganza , Audrey Hecht , Madison Bakalar


To support customer obsession, digital transformation, and revenue generation, enterprise architecture (EA) professionals are engaging more with the customer-facing side of the business. Understanding the needs and goals of customer-facing executives is challenging, but it is critical to EA's impact and needs to be business aligned. Successful EA pros build strong relationships with their stakeholders through informal but structured conversations that, for many, lead to effective strategic execution and outcome realizations. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.