Align Your Tech Spending With Your Pandemic Priorities

The pandemic crisis affects different industries and businesses in different ways, so tech leaders must be mindful of their company’s situation, revenue outlook, and resources as they adjust budgets. Knowing your “mode” can help align your perspectives to manage your situation today and prepare for opportunities post-COVID-19: Assess if you’re struggling (“survival mode”), adapting (“adaptive mode”), or hoping to lead and grow (“growth mode”) during this time. Matching your situation with these modes can clarify your top-level goals and actions. This crisis is not like your typical recession; some of the old spending tactics may be an effective starting point, but you must review and adjust them depending on your situation.