Aligning Business And IT Around Innovation

More than 95% of the enterprise budget decision-makers Forrester surveyed indicated that increasing IT capacity and resources for innovation is on their agenda for the next year, according to our Forrsights Budgets And Priorities Tracker Survey, Q2 2010. What's puzzling is that regardless of IT investment in innovation, all of the enterprises have the same top business goals: lowering business costs, growing revenue, and attracting and retaining customers. The key difference is that those firms that rate innovation as a high or critical priority also seek to drive new market processes or business practices, in addition to the other top priorities. This suggests that many enterprises are operating with an outdated notion of what innovation tools and best practices can do for them.