Alternative Delivery Options: Benefiting Both Buyers And Retailers

In-store pickup, shipment to store, and parcel pickup points all offer an alternative to home delivery of eCommerce orders in Europe. For retailers, alternative deliveries can create an opportunity for incremental sales, while also allowing them to develop relationships with multichannel buyers and leverage their existing shipping and high-street store infrastructure. Adoption of alternative deliveries in Europe varies by country and by category. Retailers should use ship-to-store as a beginning step toward evaluating alternative delivery options.