The rise of consumerism driven by the pandemic spurred soaring demand for personalization and digital disruption in healthcare. Today’s traditional healthcare systems struggle with poor patient experiences, long wait times, lack of transparency, and legacy technology. Walgreens, CVS, Walmart, and Amazon are capturing headlines with bold moves to capitalize on healthcare industry shortcomings and reinvent patient experience. Amazon aims to jump to the forefront with its planned acquisition of One Medical. This report helps healthcare technology executives understand how Amazon and One Medical will disrupt healthcare and what their organizations can do now to stay relevant.