Trends Report

Amplify Your Social Media Business Case Beyond Marketing

February 22nd, 2016
EL
Erna Alfred Liousas
With contributors:

Summary

Social marketing's evolution is fast and furious. Unfortunately, B2C marketers aren't moving at the same speed when it comes to building viable social marketing business cases. These cases require data, but how do you get data if you can't get your initiative funded? Read this report to learn four types of accessible data to increase the viability of your case and pave the way for success. This is an update of a previously published report "Get Approval To Fund Your Social Marketing Initiative." Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.