Trends Report

An Aggressive Tech Strategy Will Deliver Customer Obsession — 2017

Transform Your Organization With The Right Tech Strategy

March 9th, 2017
With contributors:
Matthew Guarini , Rachael Klehm , Andrew Reese


Understanding and delivering for your customers requires a customer-obsessed operating model and a tech strategy. For CIOs, though, implementing a tech strategy presents a daunting challenge, as the target model changes continuously, morphing to take advantage of new technologies, management methodologies, and business opportunities. However, there is a clear path that firms can follow to a tech strategy. This report is designed to help CIOs in any stage of maturity (designing, ramping, optimizing) to define everything from the basic building blocks to the value added strategic differentiators.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.