Trends Report

An Effective Customer Authentication Strategy Requires Customer Segmentation

January 27th, 2021
With contributors:
Merritt Maxim , Benjamin Corey

Summary

Security professionals must understand consumer attitudes toward authentication on mobile devices. Data from a recent Forrester survey can help. When it comes to their attitudes toward phone vulnerabilities and password authentication, US consumers vary in terms of phone operating system, age group, and gender. This variation extends to their interest in passwordless and biometric authentication options. Use customer segmentation to drive a differentiated, effective customer authentication strategy. Read Forrester Infographic: State Of Consumer Authentication 2020 and schedule an inquiry for more information.

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