Best Practice Report

An Inside Role for Channel Sales: The Inside Partner Account Manager

January 1st, 2018


With clear role definition and skill development, inside partner account managers can make a strong contribution to driving partner results. To fully support partners, the inside partner account manager must act as a part-time coach and concierge and a full-time sales manager. If partners require both inside and field-based support, establish a single point of contact and ensure that all functions are well coordinated.

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