Chart Your Course Report

An Open Culture Underpins The Adaptive Enterprise

Your Corporate Culture Defines How Well You Can Tackle The Challenges Of Permanent Change

December 11th, 2019
Ash Mukherjee
With contributors:


Your corporate culture defines how your organization thinks about itself and how it tackles the challenges of permanent change. Your corporate culture must be sufficiently open and flexible to adjust to continuously changing customer expectations, market conditions, and technology innovations. This report investigates the overarching role that culture plays in becoming an adaptive enterprise to help tech leaders develop a strategy to support ongoing cultural transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.