Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive. Time-to-market is even more important as firms return to growth post-COVID-19. This report outlines the growing role of DX delivery teams, explains why building around a standard architecture is imperative, and how analytics, automation, and data are core to delivering value when fully harnessed AD&D pros and creatives.