Trends Report

Anchor Sales And Marketing Alignment With Revenue Growth Analytics

Best Practices To Collaborate On Analytics That Supports Growth

May 30th, 2018
AS
Allison Snow
With contributors:
Srividya Sridharan , Lori Wizdo , Mary Shea, PhD , Aldila Yunus

Summary

Analytics programs can be linchpins to revenue growth. But, too often, marketing and sales teams, operating with different perspectives and practices, fail to optimize the ROI of analytics efforts. Salespeople remain unconvinced when analytics challenges their existing assumptions; marketers unveil early-stage sales metrics that miss the mark. This report provides B2B marketers with best practices for leveraging analytics as a basis of collaboration between sellers, marketers, and other stakeholders to drive revenue growth.

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