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Annual Partner 360 Report Card

Evaluate The Strength Of Your Blended Partner Model

August 2nd, 2021
With contributors:
Jay Pattisall , Mike Proulx , Chahiti Asarpota , Peggy Dostie

Summary

Effective agency partnerships are a critical component of marketing success. But all too often these go off track; in the complexities of working together, clear communication and aligned expectations falter, creating friction and dampening value. However, when CMOs make it a top priority to maintain healthy agency relationships, it results in both positive outcomes and a more pleasant working environment. Forrester’s Annual Partner 360 Report Card tool helps marketing executives assess the contributions of their partners within a blended co-innovation model.

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