Summary
AOL acquired social networking site Bebo for $850 million, signaling the start of traditional Web portals moving into the social Web. With a member base of 40 million users, centered primarily in Europe, Bebo represents an opportunity for marketers to experiment with what Forrester calls "social influence marketing." To get started, interactive marketers can leverage Bebo's member base and flexible platform to build skills needed to succeed in the social Web.
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