Trends Report

APIs Will Extend The Insurance Agency Ecosystem And Elevate The Customer Experience

October 10th, 2019

Summary

By integrating systems, application programming interfaces (APIs) will enable insurance agencies to communicate, collaborate, and extend their value proposition via digital ecosystems, marketplaces, and platforms. Insurance agency platform vendors are bringing new digitally enabled capabilities and API integrations to market that will enable the agency of tomorrow to elevate the customer experience. APIs will also enable insurance agencies to expand their market reach through strategic partnerships and simplify their customers’ application processes. Customers want to pay their insurance bills, view policy details, and file claims using their smartphones; APIs offer a means to this end.

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