Best Practice Report

Apple Pay Should Be Part Of Your Bank's Payment Strategy

What eBusiness Professionals At Retail Banks Should Do To Take Part

October 15th, 2015
With contributors:
Thomas Husson , Sucharita Kodali , Benjamin Ensor , Alex Causey

Summary

Apple Pay launched with much fanfare in the US in September 2014 and reached the UK in July 2015. Initial adoption rates have been encouraging; however, banks in other markets are more reticent and noting lessons from the initial rollout. This report helps retail banking eBusiness professionals understand why they should plan for participation and the key questions they must address when determining their firm's response.

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