Trends Report

Apple’s Plans For New Mac Chips Signal The Reimagining Of PCs As Ambient PCs

July 1st, 2020

Summary

Execs responsible for consumer and employee PC experiences will learn why Apple’s plans to ditch Intel for Apple silicon signals the five-year transformation of PC design. The switch to Apple silicon enables designers to reuse a decade’s worth of specialized iPhone chip tech to light up new services and capabilities on future Macs. Apple is creating a unique, highly differentiated device ecosystem experience that will strengthen its customer attachment and the value of its customer ecosystem. Macs will pilot the era of “ambient PCs.” Microsoft, Qualcomm, and Intel have also embarked on the path to ambient PCs. By 2025, apps on ambient PCs will tap into rich sensors, smart audio, and powerful cameras to create seamless app experiences for work or personal tasks across a user’s devices. Start planning now for a new world of ambient experiences for consumers and employees that integrate physical and digital context into richer, seamless experiences that flow across personal devices at work, home, and on the go.

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