Summary
Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting that a new industry will grow up around personal identity management (PIDM) in which consumers can authorize and audit others' access to their information. PIDM gives security pros an opportunity to support successful marketing and customer retention strategies by applying their identity and access management know-how to consumer-facing business goals.
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