Trends Report

Applying The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018

How To Identify The Right CFM Vendor For Your Business

December 3rd, 2018
Faith Adams, null
Faith Adams
With contributors:
Harley Manning , Ben Salamin , Shayna Neuburg


In October 2018, we published the Forrester Wave™ on customer feedback management (CFM) platforms. We used 40 criteria to evaluate nine vendors. In this report, we compile additional insights shared by CFM customers in conversations with Forrester during the evaluation process. Highlights include what drives people to select or leave a vendor and how customer experience (CX) pros should go about applying the Forrester Wave to their organization's specific needs and preferences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.