Architects Must Embrace A Process-Centric Approach

Customer journeys, value streams, and processes are the engines of enterprise growth, yet most architects remain anchored in IT-centric thinking. With genAI rapidly automating IT design and management, the traditional role of architects is shrinking — and those who fail to pivot rapidly risk irrelevance. Architects must evolve into process strategists who design, optimize, and orchestrate the workflows that generate revenue and deliver customer value. This shift transforms architecture from a cost center into a growth catalyst, enabling faster execution, higher efficiency, and greater resilience. This report explains why a process-centric architecture is now a strategic imperative.