Summary
Finding success in today’s competitive market is not just about creating a high-quality product or service, but also about effectively getting it into the hands of customers and the supplier organization’s partners. This makes the evaluation and selection of the right distributor or combination of distributors critical to the success of most current B2B business models. In this report, Forrester presents a stepwise process for evaluating distributors that ensures selection accuracy and mitigates the risk of making a bad selection decision.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).