Data Overview Report

Are You Focusing On Why Your Brand Exists?

Walking The Walk Is Crucial To Creating Authentic, Purpose-Driven Brands

December 19th, 2022
With contributors:
Ashutosh Sharma , Mavis Liew , Karen Tran , Meta Karagianni , Aadya Gupta , Bill Nagel

Organizations are putting a higher priority on brand purpose, pivoting from a sole focus on shareholders to one that shows responsibility toward all stakeholders. To better understand the evolving landscape, Forrester surveyed B2B marketing decision-makers in India about their objectives, priorities, and challenges. We found that B2B marketers are shifting toward building trust and creating authentic brand experiences that reflect the brand purpose to unlock growth opportunities. Marketing decision-makers can use this report to gain insights about their peers, benchmark themselves against the industry, and make their brands purpose-driven.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.