Data Overview Report

Are You Focusing On Why Your Brand Exists?

Walking The Walk Is Crucial To Creating Authentic, Purpose-Driven Brands

Subhendu Pattnaik
 and  six contributors
Dec 19, 2022

Summary

Organizations are putting a higher priority on brand purpose, pivoting from a sole focus on shareholders to one that shows responsibility toward all stakeholders. To better understand the evolving landscape, Forrester surveyed B2B marketing decision-makers in India about their objectives, priorities, and challenges. We found that B2B marketers are shifting toward building trust and creating authentic brand experiences that reflect the brand purpose to unlock growth opportunities. Marketing decision-makers can use this report to gain insights about their peers, benchmark themselves against the industry, and make their brands purpose-driven.

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