Are You Ready For Social Market Research?

Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a methodology that has gained acceptance for delivering the rich, fast consumer insights that stakeholders crave to support their business decisions. To gauge how ready you are to use social tools and social media for your organization's research purposes, we created a self-test that focuses on two social market research trends: using social tools to embrace consumers and using social media to listen to consumers. To get the most out of this diagnostic tool, market insights professionals should take the test, share the results within their market insights department, and discuss what steps are needed to fine-tune their social market research strategy.