Model Overview Report

Are Your Tech Metrics Delivering Results Or Just Creating Noise?

Strengthen Your Measurement Strategy In Five Dimensions

October 18th, 2024
With contributors:

Summary

Overwhelmed by the vast number and complexity of metrics they track and report, digital leaders are developing metrics fatigue. Despite their best efforts, they struggle to effectively achieve their desired measurement outcomes, such as demonstrating impact or informing improvements. This report introduces five dimensions that digital leaders can use to select the right metrics by simplifying and sharpening their approach to digital measurement.

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