Asia Pacific Budgets And Priorities In 2014

As Asia Pacific technology market growth continues to come under pressure in 2014, customer obsession is becoming increasingly important for CIOs — just as for CEOs, department heads, and government ministers. However, not enough technology leaders are taking action to address customer obsession; Forrester's latest survey data indicates that customer-centric technology initiatives are far down on tech leaders' priority lists. CIOs need to translate their company's business priorities into tangible technology initiatives if they want to become strategic partners to business leaders in their organizations or departments. By illuminating the technology spending priorities of CIOs in Asia Pacific, this report highlights the gaps that technology leaders in the region will need to address in order to succeed in the age of the customer.