Service-oriented architecture (SOA) solutions are capturing the interest of many IT vendors around the world, partly due to the high services-to-software dollar ratio. Asia Pacific (AP) is no exception, and a number of countries there lead the world in their deployment of SOA. Interviews with IT vendors in AP enterprises and data from Forrester's Business Data Services show that the short-term opportunities for SOA adoption lie in Japan, Australia, and New Zealand, while the longer-term potential will be greatest in China, India, and Japan.