Forecast Report

Asia Pacific Tech Market Outlook For 2012

Demystifying The Tech Markets Of Asia And The Pacific

January 10th, 2012
With contributors:
Christopher Mines , Sarah Musto , Masami Kashiwagi , Jamie Warner


For most tech vendors, the Asia Pacific market is the new frontier — a region of fast growth, endless opportunity, and dynamic businesses unencumbered by the legacy technologies and practices of the US or Europe. Certainly, all these conditions can be found in the Asia Pacific region. But the region is gigantic, and there are important nuances that make individual country markets more different than alike. China is a very different market from India, which differs from Japan, which differs from Australia or Indonesia. This report provides tech vendors with the broad regional sizes and trends for different tech products and delves into variations across the major country markets. Tech vendor strategists can use this information to target the countries that offer the best opportunities for their products and services.

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