Forecast Report

Asia Pacific Tech Market Outlook For 2014 To 2015

China, India, And ASEAN Will Be Up, Japan Down, And Australia And South Korea Flat

April 21st, 2014
With contributors:
Khalid Kark , Joanna Clark , Rupika Malhotra

Summary

Both technology buyers and technology sellers have a keen interest in what is happening in the Asia Pacific technology market, the third-largest regional tech buying area in the world. CIOs and other tech buyers in the region need to understand the state of demand to determine where to place their tech investments to keep up with competitors and how willing vendors will or won't be to discount prices for the tech goods and services they sell. Tech vendors seek to make realistic plans for sales in the region. For both stakeholders, the 2014 and 2015 outlook for business and government purchases of tech goods and services in the Asia Pacific region is mixed — strong in countries like China, India, and Thailand that have shown signs of weakness in 2012 and 2013, weak in Japan where tech market growth had been better in 2013, improving in Australia and South Korea but still subdued, and holding steady elsewhere.

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