Predictions Report

Asia Pacific Technology Predictions: 2014

The Ability To Embrace The Age Of The Customer Will Determine Success Or Failure

November 18th, 2013
With contributors:
Frederic Giron , Michael Barnes , Zhi-Ying Barry , Tim Sheedy , Sudhanshu Bhandari , Clement Teo , Craig Menzies


The age of the customer is transforming market opportunities in Asia Pacific and will fundamentally change how firms manage technology in order to become smarter, nimbler, and more customer-focused. This report draws on the collective research of Forrester's team of Asia Pacific analysts to present the top technology trends in the region in 2014, taking a customer-oriented, outside-in view of IT change to help organizations position themselves for success. CIOs must understand these trends and how they can employ specific emerging technologies to keep their firms ahead of the winds of change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.