Trends Report

Assess Your Digital Store Functionality

October 20th, 2016
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , Stephen Powers , Brendan Witcher , Alex Causey , Diana Gold , Kara Hartig


Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand how their digital store experiences measure up against their peers' and general best practices. Our benchmark also reveals that in-store digital technology is still in its early days, with retailers yet to reap its full benefits for customer engagement and operations.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.