Forecast Report

Assessing The Digital Marketing Opportunity Across The Globe

The Forrester Readiness Index: Digital Marketing, 2015

May 19th, 2015


When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand market conditions such as the online user population and their engagement levels; preferred devices for online access; Internet access speeds; the current size of the advertising market; and popular advertising channels. The Forrester Readiness Index (FRI) can help here. It provides a holistic assessment of the digital marketing environment and opportunity in 55 countries across the globe through a study of 23 quantitative variables. This report provides insights from the FRI for digital marketing.

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